Nick Fairbairn is Senior Vice President of Marketing at Le Tote leading the marketing team. Nick oversees brand & communications, media strategy & customer acquisition as well as revenue & forecast management. Before joining Le Tote, Nick served as Vice President of Brand Marketing at Dollar Shave Club as well as Director of Acquisition Marketing at Dollar Shave Club prior to that. In his time at Dollar Shave, Nick helped drive the company’s growth through strategic messaging and go-to-market strategies for new and existing products. He championed a customer first approach, managing the balance between brand and response. He helped the team deliver more than a 500% increase in new subscribers and over 100% increase in revenues, playing a pivotal role in the company’s $1B acquisition. Before joining Dollar Shave Club, Nick ran the Acquisition Marketing group at Provide Commerce/FTD Companies, the umbrella brand for ProFlowers, Shari’s Berries, FTD.com and other ecommerce gifting sites. There he led a team of 25+ marketers driving cross channel media strategy and execution and was responsible for over $600MM in revenue. Nick began his career agency-side holding a variety of roles including Entrepreneur & Founding Partner, Account Director, Managing Director and Media Director. His diverse client roster included Google, Microsoft, eBay, Peet’s Coffee, Cost Plus World Market, Disney, Visa and many others. Nick has an MBA from Pepperdine University and lives in San Francisco, CA with his wife and two little boys.