Peter Morville

Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the "polar bear book"), Ambient Findability, Search Patterns, and Intertwingled. Peter is a co-founder and past president of the Information Architecture Institute. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute.