Rebecca Rusk is Chief Experience Officer at Bex UX. She is a results oriented leader recognized with the Avant Garde Award for Leadership and Innovation by Rocky Mountain Women in Cable and Telecommunications. Her passion is to design business goals into most valuable and delightful user experience. She is a UX mentor, usability expert and design thinker. She is on the leadership committee of the Interaction Design Association ATL and is Co-Chair of ATL World Information Architecture Day.