INTERVIEW and Q&A with Blake Wittman, Global COO of Lime & Tonic. What is the "experience economy"? What is the future of branding? How to prepare for a second round of founding at Silicon Valley? What makes Blake Wittman tick - what is his "Why?", and why is it so important to him? What can we learn from his successes - and failures, pivots, career changes...? What did Lime & Tonic learn in Las Vegas? (What happens in Vegas doesn't stay in Vegas if you're an entrepreneur!)