Email marketing is the top performing marketing channel for many brands, but the growth of mobile devices and increased competition for attention require a smarter approach by marketers. This session will outline four keys to success in email marketing today: leveraging customer behavior to drive more relevant and and timely messages; incorporating content that engages, educates, solves problems while driving conversions; reducing friction and responding to customer context and the mobile experience; and scaling programs through automation. Loren will bring these critical approaches to life with several examples, case studies and tips that all attendees can deploy and take their email marketing programs to new heights.