B2B customers are expecting personalized, digital first experiences that engage them throughout their entire journey. This session will show marketers how to put the customer in the center and shift to engagement strategies, and drive better understanding & alignment between sales & marketing. After this session you’ll better understand: - Understand the complexities in today’s disconnected B2B marketing & sales motions - Architect multi-cohort buyer journeys and associated content strategies - Personalize digital experiences across multiple touch points - Align tactics between sales, marketing & product