In this session, Lauren Saks – Director of Programming and Executive Producer of PBS Digital Studios – will explain why PBS decided to embrace YouTube – not by simply offering its TV content there – but by launching a distinct line up of online-specific programming. Don will share case studies to illustrate lessons learned, which may include tips from some of their most popular shows like: “It’s Okay To Be Smart,” a science show that addresses quirky topics from climate science to a dog’s cognitive abilities in a determinedly accessible tone; “Blank on Blank,” which pairs archival audio interviews with imaginative animation; and “Gross Science”, which features bizarre stories from the slimy, smelly, creepy world of science.