Email is the foundation of a successful engagement strategy and plays a vital role in driving growth and the bottom line. SendGrid CMO Scott Heimes discusses the impact of email on growth, shares insights on the data behind email and recommendations for building a strong email program. After this session you’ll be able to: Use email data to build emotional connection to your brand Deliver a more personal, user-centric experience in your email campaigns Establish email as the foundation of your omni-channel engagement strategy