Words are great, and a picture is worth a thousand words – so what is a video worth? Would you be surprised that video is the most powerful content marketing tool for many companies? The problem with online video is simple – most companies don’t get it. In this session, the best practices will be revealed and video marketing will be demystified. After attending this session, attendees will be able to: Understand why video marketing should be part of your content strategy Implement video marketing best practices for 2016 Optimize video to achieve results