Facebook has pillaged traditional and display ad budgets. Now, CEO Mark Zuckerberg is hunting for search dollars as Google continues to grow into the branding and engagement space. What would a Facebook play for search spend look like? What Facebook ad tools offer insight into what’s next? And what’s the danger of tying too much of your budget to a single platform? After this session, you’ll be able to: Better assess your current marketing spend across search and social platforms – specifically, Facebook and Google Select the Facebook ad products that line up the most with your marketing needs More effectively process the hype and hyperbole to make business decisions that are right for your specific company