In a conversation with Jet.com President Liza Landsman, we will examine what it was like to imagine and execute a full service ecommerce company that could challenge Amazon. Developing a great brand experience would be crucial, and the trick to that would actually rest on innovation behind the scenes, in its financial model, supply chain, and operational development. Consumer adoption of ecommerce is massively impacting retail and brands of all kinds, but we don’t look often enough about how the sausage is being made.