About a decade ago, CMOs averaged 18 months on the job. The “death of the CMO” was suggested as possibly on the way, with ‘big ideas’ pushed aside for hyper-focused digital campaigns. As it turned out, the landscape of evolving technologies requires a broadening of the role with CMOs now playing a more active role in shaping the company’s public profile, managing customer complexities and developing new product capabilities. In this talk, Noonan will discuss different models for CMOs, her experiences in a changing role, and what the future holds for the position.