The relationship between agencies and clients is evolving on a near daily basis. The industry has evolved from the Mad Men era model and in many cases transitioned to a more fluid, project based landscape. Today, rather than agencies working in a vacuum, they’re collaborating with clients further upstream in order to align more clearly on clear business objectives, create work collaboratively with agency partners, and get into the act of actually “making” quicker. There are a lot of agency and client benefits to the project-based work, but does the sporadic nature of this model hurt us in an industry that’s dependent on intimacy and communication in order to build sustainable and quality relationships? During this panel, you’ll learn how some agencies are re-thinking every element of the business to stay ahead of the curve to improve client offerings while enhancing the agency economic model.