Maryam has a propensity for running toward the madness. It is why her successful career includes such noteworthy experiences working as a production assistant on a movie set in Argentina and building a successful bag business that counted Barney’s NY as a key customer. And it has put her in a position to be a driving force for change for organizations such as Univision, NBCUniversal and Ganett. In this talk, Hyatt’s Global Chief Marketing Officer will share how her professional experiences, which have been neither linear nor boring, helped to instill a deep commitment in “going for it,” even when the “it” changes along the way.