“Have Fun Storming the Castle” In the last few years, user experience practitioners and teams who have fought for a seat at the decision making table have increasingly found a hard won spot. Once seated, they’ve been asked to quantify the value of UX efforts and practices to executives. While this request can seem challenging for customer facing products and services it can seem almost daunting in business-to–business or enterprise environments. In this presentation, we tell the story of a small but mighty UX team in a Fortune 500 corporate setting who took on the task of developing an Enterprise UX ROI and what they learned along the way. http://conveyux.com/