Sonos, creators of the whole-home sound system, opened its first ever retail location in New York last year. Get an inside look at the customer-centered design elements, technology and immersive experiences that make the store so unique. Hear from Whitney Walker, GM of Stores at Sonos, on how their team landed on the unique designs and approach to their store at 101 Greene St. in New York. Topics that will be discussed include: • Defining the customer’s challenge—what is the problem you’re trying to help your customer solve? • Understanding the complication—what is getting in the customer’s way? • Developing the solution—what can you do to solve the customer’s problem and how will you know you've got it right?