Nicolas Chereque is the VP of Media Innovation at Petco. Nico oversees the social media, digital content, consumer PR and strategic partnership departments. He leverages each of these channels to create digital experiences for vendors and brands. Prior to Petco, he graduated from Tulane University in 2001 and worked at Terra.com, until 2008, where he oversaw AdOps and Client Services, really learning the ins and outs of an Internet publisher. In 2008 he founded petMD.com, sold to PetFoodDirect in 2010 then to Petsmart in 2014. Jose Nino is a multichannel, Google certified, senior level e-commerce and digital marketing executive with over 15 years of experience in the startup, development and management of results oriented e-commerce marketing, technology and operations. A Brand Innovators "40 under 40", he has presented at numerous domestic and international industry conferences. He is currently Vice President of E-Commerce, Marketing for Perry Ellis International and is responsible for several facets of the organization's domestic and international e-commerce strategy, including P&L responsibility, for its direct to consumer e-commerce brands (Perry Ellis, Original Penguin, Cubavera, Callaway Golf Apparel). His strategic oversight and leadership also extends to wholesale e-commerce marketing strategies, as well as the company's digital, omni-channel strategy, over a dozen brands. Talia, with a passion for all things connection, is Senior Director of Customer Success at Extole, the leading platform for advocate marketing helping brands leverage their MVP customers to rally for their business and acquire new customers. At Extole and earlier as the very first Account Manager at Olapic where she helped to pioneer user generated content marketing, Talia partners with premier CPG and fashion brands (among them Unilever, Estee Lauder, LVMH, VF Corp, Anthropologie, Rebecca Minkoff). At a personal level, she loves to meet new people and understand what matters to them. She applies this deeper understanding of people to her mission to humanize and scale the relationship between customers and brands.