Tying Together Platforms To Measure Cross-Device Attribution Effectively

Feb 28, 2018

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Through strategy, elbow grease, and refusing the status quo, Mary specializes in turning difficult work situations into victories, e.g., growing revenue, building strong teams, and setting a path forward. In 2009, Mary joined RR Donnelley (RRD) and presently functions as VP for Creative and Photography Operations for DSG, an RRD Company, managing creative operations for major brands like Target, Morgan Stanley, Sony Music, and The Home Depot. Over the past 25 years, Mary has thrived as a participant-supporter in many key client initiatives, helping elevate brands, drive compelling creative, streamline workflow, and deliver solutions that increase marketshare, build brand loyalty, and spread awareness. Mary’s motto? Be present, be a participant, and be willing to explore ideas. Because exploration turns risk into discovery, and discovery ignites passion, which inspires the best performance. Sarah Leggett is a Senior Business Intelligence Analyst at The RealReal based in San Francisco. She is passionate about using data to drive business decisions. At The RealReal, she works primarily on refining the merchandising strategy and on improving the shopping experience through site enhancements. Prior to joining The RealReal, she worked at Revolve in a similar role. She went to undergrad at Vanderbilt University and obtained her MBA from the Wharton School. Bogdan Constantin is the co-founder of Menguin - the world’s highest rated online suit and tuxedo rental company and the CMO of Generation Tux and Menguin following Menguin’s acquisition by Generation Tux in August 2017. He scaled Menguin to the dominant position in the multi-billion dollar formalwear rental industry through minimal marketing spend by building a fanatical customer base in the wedding vertical reaching an average NPS of 63 every month since inception to acquisition as well as a minimum 800% CAGR every year since launch in 2014. Bogdan loves the consumer space and in particular bringing innovation to untouched aspects of the consumer economy. Before founding Menguin, Bogdan worked for a number of Fortune 500 companies in finance, strategy and consulting roles. He speaks 5 languages and attended the University of Georgia where he graduated in 2.5 years. He is an avid traveler and has visited 48 countries with plans to visit every one by age 40. He presently lives in Louisville, KY where Generation Tux is headquartered with his wife, daughter and lovable malamute mix. Chris Chapo is currently Vice President, Customer Data and Analytics within the Customer and Strategy Team at Gap Inc. In this position, he plays the lead role in increasing the company’s ability to best take advantage of quantitative information about customers, ensuring all brands take a data-driven approach in transforming the company to be customer obsessed. Prior to Gap Inc., Chris lead data teams for wide variety of companies, including Apple, Intuit, JCPenney, and Enjoy. Chris has extensive experience building data science organizations, teams and platforms, and applying statistical and analytic rigor to a variety of functions including marketing, customer experience, loyalty and customer service/support.

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