ConveyUX is a series of events, produced by Blink UX, of interest to user experience professionals. www.conveyux.com Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web (fondly known as the “polar bear book”), Ambient Findability, Search Patterns, and Intertwingled. His latest book Planning for Everything is about the design of paths and goals. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, Vodafone, the Library of Congress, and the National Cancer Institute. We think we’re designing software, websites, and experiences. But we’re not. We are agents of change. Our systems shape belief and behavior at scale. If we hope to be better, empathy for the user isn’t enough. We must also wrangle with culture, governance, methods, metrics, and the false dichotomies of mind-body and plan-build, because the things we make are reflections of how we see and sort ourselves. In this spirited tour of information architecture, organizational strategy, and systems thinking, Peter will reveal how everything is connected from code to culture, and how we might build upon this insight to create better experiences.