Apr 2, 2018
Join Fabian Geyrhalter, renowned brand strategist, in this fireside chat, as he shares insights from his second book Bigger Than This: How To Turn Any Venture Into An Admired Brand. You will be inspired by learning from a new wave of commodity brands that is winning hearts, using the eight traits and their commandments that the book describes. And if you follow them, you'll be able to create a story for your brand that will resonate with your customers and turn them into raving fans.
The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities.
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