Join Fabian Geyrhalter, renowned brand strategist, in this fireside chat, as he shares insights from his second book Bigger Than This: How To Turn Any Venture Into An Admired Brand. You will be inspired by learning from a new wave of commodity brands that is winning hearts, using the eight traits and their commandments that the book describes. And if you follow them, you'll be able to create a story for your brand that will resonate with your customers and turn them into raving fans.