Arti’s professional background includes over 15 years of Product Management, Marketing and Sales experience, with expertise leading full-scale marketing campaigns across multiple channels. Arti has an impressive track record of producing significant revenue growth resulting from innovation, branding and customer acquisition strategies for both new and mature product lines. Arti started at Elkay in mid-2016 and has been focused on developing a pipeline of strategic partnerships, creating an R&D and research plan and developing long term growth strategies for Elkay’s global drinking water business. Prior to joining Elkay, Arti served as VP of Marketing and Aftermarket GM for EcoWater Systems LLC and led product development and marketing strategy for Wagner Spray Tech. Mitch is the Profit Evangelist at Vendavo, with 25+ years of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations.