The holy grail for brands and research companies is to completely understand their users on mobile and at scale. Old fashioned techniques such as panel surveys are eye wateringly expensive and unreliable, and traditional DMP’s (data management platforms) and third party data companies are well known to have inaccurate user data. Utilising new AI technologies on mobile devices, Pixoneye has developed a cross-culture passive data collection method through photo gallery analysis that is completely revolutionising how research companies and brands can understand their users; from demographics and behaviours to interests and even their user's intent. Henry White describes why the leading research companies and brands are using Pixoneye to completely understand their users in real time for a fraction of the traditional cost.