Service design creates value in new places in the organization. Vollmer's talk focuses on Service Design at the intersection of innovation, marketing, and sales. It will highlight new methods for executing service design in large high-tech organizations such as NCR, with a diverse set of internal and external stakeholders. Key takeaways: • New application areas of Service Design methods for the co-creation of experiences • Explorations of teaching service design fundamentals to an extended stakeholder group for faster overall application of the methods • New tools for Service Design at scale & across multiple geographies.