While real-world decisions involve many competing objectives, algorithmic decisions are often evaluated with a single objective function. In this paper, we study algorithmic policies which explicitly trade off between a private objective (such as profit) and a public objective (such as social welfare). We analyze a natural class of policies which trace an empirical Pareto frontier based on learned scores, and focus on how such decisions can be made in noisy or data-limited regimes. Our theoretical results characterize the optimal strategies in this class, bound the Pareto errors due to inaccuracies in the scores, and show an equivalence between optimal strategies and a rich class of fairness-constrained profit-maximizing policies. We then present empirical results in two different contexts — online content recommendation and sustainable abalone fisheries — to underscore the generality of our approach to a wide range of practical decisions. Taken together, these results shed light on inherent trade-offs in using machine learning for decisions that impact social welfare.