Andrew Hinton

Andrew Hinton is the author of “Understanding Context: Environment, Language, and Information Architecture.” In his day job he works as Senior Digital Experience Architect at State Farm’s UX Center of Excellence in Atlanta, and previously served as a senior consultant at The Understanding Group. Andrew is a co-founding member of the Information Architecture Institute, and has worked for twenty-odd-years helping organizations using information to make better places for humans. You can find links to Andrew-related things at, including his tweet-self, @inkblurt.