Chris Taylor is founder and CEO of Square Root, where he leads the company’s long-term growth strategy. Passionate about empowering companies to optimize operations and make smarter decisions, Chris founded the company in 2006 with the goal of making business data accessible, understandable and actionable. Under his leadership, Square Root developed its store relationship management (SRM) platform, CoEFFICIENT, which helps the world’s leading automotive and retail enterprises align their organizations, increase transparency, encourage collaboration and improve store performance. A testament to Chris’ commitment to culture, Square Root was recognized as the 2015 2nd best small workplace in America by Fortune magazine. Chris has more than 20 years of experience serving in operational and strategic roles for leading technology and automotive companies including Trilogy, CarOrder, TrueCar and Brighthouse. He earned his degree in Mathematics/Computer Science and Cognitive Psychology, graduating Phi Betta Kappa from Carnegie Mellon University.