Jenne Barbour

With 20 years leading teams to drive retention, growth and engagement for global and F500 brands, Jenne’s expertise encompasses strategy, research, content marketing, and solutions consulting. A loyalty expert and data-driven marketing leader, she helps brands retain high-value, grow high-potential, and acquire new target customers. Jenne has spoken for the DMA, AMA, and ANA, and is a former MSI trustee, and served on the DMA Content Curation and ANA Brand Management Committees. One of Direct Marketing News’ 40 Under 40 (2014), Jenne holds a B.S. in Journalism and Oceanography from Texas A&M