Michael Mitchell

Director of Trade Skills at Lowe's Home Improvement | Combining a background in journalism, marketing, market research and innovation, Michael Mitchell launched a trends and foresight program for Lowe's in 2014. Since then, the work has repeatedly been put in front of the Lowe's C Suite and BOD to gain collective stakeholder buy-in and clarity in strategic initiatives. Michael synthesizes and mines survey, social and financial data with qualitative innovation to illustrate through story on how home, home improvement and retail is changing.