Nick McCracken

Global Strategic Research Manager at Ford Motor Company | As part of Ford Motor Company’s global Marketing Sales and Service group, Nick uses his 20+ years of experience in market research to bring customers to life for automotive designers and product developers. Before joining Ford about 10 years ago, he worked in advertising as an account planner for Young & Rubicam – collaborating with media and creative to produce some award-winning campaigns. His clients ranged from automobiles, to health care and gaming. Nick has taught college-level marketing courses for over 15 years. He is a clinical professor at Walsh College and a consulting instructor at The College for Creative Studies. Nick is a graduate of Wayne State University (BA -Computer Science) and the University of Michigan in Ann Arbor (MBA – Marketing).