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Capturing the Mobile Moment

by · Apr 2, 2015 · 1 148 views ·

Building mobile apps will simply spawn large numbers of mobile apps; it won’t result in a comprehensive mobile strategy. To win, serve, and retain customers means addressing customers’ mobile moments at the pace customers demand — this requires new technology strategies and new platforms. Tyler Shields from Forrester will outline how to craft technology strategies that capture and deploy customers’ mobile moments today, and will stand the test of time as other channels emerge in the future.

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