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Transforming to a Data-Driven Marketing Organization

by · Apr 2, 2015 · 1 007 views ·

CMOs will spend more in IT than CIOs within 2 years. Unless you are ready to transform to a data-driven marketing organization, these precious dollars spent on game changing tools will be wasted. Hear how Informatica successfully made the transition and the significant impact it has had throughout the company.

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