Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel. In this session, we’ll take a dive into: * Why every door into your website can lead to important conversion insights. * Better leveraging data to pinpoint weak spots of your website. * Proven testing tactics that can help you drive more conversions!