In a time when consumers are hammered with the best new digital video and photography from brands on a daily basis, what should you be creating to capture their attention, if anything at all? It’s no secret that developing terrific video and photo content can win the hearts and minds of your consumer and build brand affinity. But what kind of stories should you be telling? How do you decide? What happens after you create them? Attendees of this session will get a crash course in the right way to build a great digital content strategy using four simple rules. The actionable next steps they’ll take away can be applied in nearly any work environment to achieve success.