People come to Twitter to find out what’s happening now – from news to sports to entertainment. And as video increasingly becomes the chosen medium for live storytelling, Twitter is uniquely positioned to offer advertisers the best live video experience. This session will examine changes in the live video landscape, the shifts in consumer attention, and offer best practices for capturing your audience’s attention with video. After this session, attendees will be able to: Create video content with stopping power in a rapidly moving stream like Twitter Incite and optimize for maximum participation with your video content Enlist and use creators for authenticity and partners for borrowed equity