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Winning Votes with Mobile and Programmatic

by · Sep 21, 2016 · 39 views ·

We’ve come a long way since the first iPhone launched in 2007. Today, mobile has revolutionized everything in our lives, including the way advertising works. With the 2016 election just weeks away, AOL’s Director of Political Advertising, Michael Balabanov, will discuss how mobile has evolved, giving candidates opportunities to reach voters with a personal message—and how the simultaneous explosion of data and programmatic media buying has brought us as closer than ever to the dream of 1:1 voter contact via advertising.

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