Where Physical Mets Digital: Creating Impactful Experiences

by · Sep 20, 2016 · 42 views ·

With new technology transforming digital and experiential marketing on a daily basis, brands, marketers, and communicators of all types must stay ahead of the curve, and understand how to merge physical with digital to create truly impactful experiences (whether online or off). In this session, DJ Saul, CMO and Managing Director of ISL (recently acquired by J. Walter Thompson) will take a look at new technologies that are impacting the industry. Attendees will walk away with a better understanding of: creative uses of live streaming and VR/MR, experimental technology and IoT / connected devices; a sense of the current landscape, including the newest activations, products, and campaigns; what some of these things actually cost to produce; and some select predictions of what’s yet to come.

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