ConveyUX is a series of events, produced by Blink UX, of interest to user experience professionals. www.conveyux.com Margaret Stewart of Facebook thinks designing elegant tools may be the highest-impact opportunity for designers today. At Pardot (Salesforce), we can attest to that. The star of our app, Engagement Studio, was borne out of a desire to go deeper into interaction and interface design. By seeking out opportunities to make our users’ experience truly meaningful, we blazed a trail that defied conventions and empowered the people we serve. A simple workflow builder became a canvas for bold automation and experimentation. In this session, we’ll look at how our user-centric design process generated innovative new ideas that invite people to be creative. You’ll see how these phases came together to make meaningful improvements on a “common” interface: Reframing questions and infusing research early to discover opportunities Balancing product compromise with design principles Validating inspired concepts through clear UX objectives