When UX Takes a Daytrip to Paris

by · Feb 28, 2018 · 90 views ·

ConveyUX is a series of events, produced by Blink UX, of interest to user experience professionals. www.conveyux.com Digital interfaces open up endless possibilities when it comes to helping people on the move. But how can we maximise the UX in a way that transforms getting somewhere from a functional activity to an enriched travel experience? At Eurostar we are unearthing possibilities at each point of the passenger lifecycle, and looking far beyond the booking path. Whenever you take a train under the Channel from the UK to mainland Europe, we actively put digital to work at every step of the way. I will take you on a behind the scenes tour of the UX and you will see how we are positively impacting the passenger experience from the moment they choose a Eurostar destination and manage their booking to the time at the station and onboard the train. We always bring the station staff and train managers along with us and I will show how their input has shaped everything we are designing from targeted messaging to an interactive seat map and everything in between.

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