In this session, hosted by people-based audience provider V12 Data, you’ll learn how to target and acquire in-market consumers actively shopping for your products at 2x the engagement rate of other lead data sources. Key Topics Include: ■ Challenges and opportunities with using mobile to target retail shoppers. ■ How V12 Data’s mobile location solution V12 Signals can be used to identify consumers who have visited your store or a competitor’s location within the previous 24 - 48 hours. ■ How to implement omnichannel strategies to target in-market shoppers.