What a Platform Engineering team can contribute to the end-to-end customer journey

Feb 20, 2019

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Companies thrive on the success of their customers. As more and more customers are moving online, the definition and purpose of their online presence has shifted from static and channeling to dynamic and interactive. Deep customer engagement involves Brand that offers a consistent vision, Product that grows and continuously meets customer needs, and Care that wraps experiences in consultative support. As a platform company, we must provide all our services and products on a platform that delivers the fundamental brand promise, a complete ideas-to-reality product set, and empathetic and knowledgeable care. It should also localize the customer experience in markets around the world and connect products and social ecosystems together on behalf of our customers. In this session, we will discuss what a Platform Engineering team can contribute to ensure the delivery of an amazing experience during the end-to-end customer journey.

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About CMG

The Computer Measurement Group is a not-for-profit, worldwide organization of IT professionals committed to sharing information and best practices focused on ensuring the efficiency and scalability of IT service delivery to the enterprise through measurement, quantitative analysis and forecasting. CMG members are primarily concerned with performance evaluation of existing systems to maximize performance (eg. response time, throughput, etc.) and with capacity management where planned enhancements to existing systems or the design of new systems are evaluated to find the necessary resources required to provide adequate performance at a reasonable cost.

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