Leading a sales team to ensure productivity and efficiency is no joke. It is even harder than “normal” in today’s world of remote and hybrid work — for your team and your customers. As the industry’s recovery continues — and recessionary threats loom — how can you support your team to maintain or grow your margin? What strategies and insights can hotels learn from other industries and industry leaders — especially when it comes to the following issues? - Fluid deployment – Making it work at scale - Understanding and utilizing technology including 1) the potential for automation throughout the sales funnel (e.g., chatbots, email marketing tools, etc.), and 2) capitalizing on the -technology resources you currently have - What are the KPIs that we should be paying most attention to? - The “right” measures of success - Delivering outstanding results with a smaller team (e.g., getting higher value from each sale, communicating in person and digitally/virtually for better results, streamlining processes, etc.) We’ll also get a real-world case study to illustrate how building effective and efficient sales teams is coming to life in a hotel company today.