The dark side of a case study - How we really doubled impact on M1 retention via CRM

Apr 25, 2024

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Most subscription apps, only think of CRM as external nudges to drive one action. By implementing an onboarding experiment with gamification & user psychology at the core of it, we were able to impact early user retention significantly purely using CRM and no product involvement.

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App Promotion Summit is the leading event series dedicated to mobile app marketing. Conference topics include ASO, acquisition, engagement and analytics.

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