Growing revenue and maintaining customer loyalty and growth can be a challenging task, but sometimes marketers overlook fundamental strategies that hinder their team’s impact on the organisation's bottom line. In this session, we will unravel what it takes to build a customer-centric marketing strategy (and team). We'll walk through the challenges with data and MarTech, offer a forward-looking perspective on the future of marketing, and present a strategic approach to breaking down organisational silos to achieve scale and success.