Broadening Perspectives: Measurement Strategies for Success in the Privacy-First Era

Apr 25, 2024

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The current wave of privacy-centric measurement has required the industry to adopt a broader perspective on planning, attribution and defining campaign success. In this panel discussion, hear how leading mobile marketers are adapting their strategies and utilizing incrementality and other measurement methodologies to maximize the impact of their marketing budgets.

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App Promotion Summit is the leading event series dedicated to mobile app marketing. Conference topics include ASO, acquisition, engagement and analytics.

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