In-app subscriptions dominate app monetization, with over 90% of apps monetizing through subscriptions. However, increasing competition and the lack of marketing attribution make it increasingly difficult to acquire customers profitably each year. During this session, Adapty will delve into core in-app subscription benchmarks for building a profitable app business and explore an alternative method of subscriber acquisition — web2app. Come along to gain unique data insights from over 7,000 of the world’s largest apps and publishers and discover how to build a scalable web2app acquisition channel.