This session will break down the key elements that every viral ad has in common and how to leverage viral creatives to unlock unprecedented paid growth. Setting a new bar for creativity means nurturing teams and workflows to create space and a mindset that allows flipping traditional story arcs. Find out how we grew our team in this spirit, from 3 members in 2022, to 15 in 2024. In summary, what we set out to present is not just a perfect blend of discovery, action, and creativity; it's a paradigm shift. It's an invitation to redefine what's actually working in the realm of viral creatives in 2024.