Sales is the life blood of any new company that has reached product market fit. It is a tool people use everyday, but we don't see what we're doing as selling. This session will cover to what selling is, the structure of a sale and how to go about building your sales team. How Sales has changed over the last 10 years and Why Identifying the best Sales model(s) for your business What a Sales Funnel looks like and Metrics to Start Paying Attention to Tips and Tricks when selling Making your first Sales hire: When to do it & What to look for Whitney Sales has earned her name. As a start-up sales consultant Whitney works with both B2B and B2C companies in Sales and Business Development. She has an incredible breadth of experience growing sales teams from ground zero, helping to earn every company she's worked with a place on the Inc 500.