For brands, Millennials are an incredibly important generation that many still don’t understand. Stereotypes are hard to ignore, yet facts can help you understand why this generation acts the way they do. These digital natives are early adapters and setting trends, allowing savvy brands to position themselves ahead of the curve. demo. This presentation will touch on the following: Who are Millennials – Facts beyond the stereotypes Why do they matter – Even if they are not your target audience How do you reach them – Rethink your marketing strategy What do they consume – Mobile content thrives How to rise above the clutter – Amplification is key