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  • title: Your Last Web Redesign: How to Use an Agile Marketing Approach to Optimize Your Website
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            Your Last Web Redesign: How to Use an Agile Marketing Approach to Optimize Your Website
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            Your Last Web Redesign: How to Use an Agile Marketing Approach to Optimize Your Website

            Sep 20, 2016

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            Greg Kihlström

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            About

            The website redesign process can be a very costly, time-consuming effort for any organization, and sometimes starting from a clean slate is not the best approach. By adopting an agile marketing approach of incremental updates and optimizations instead of wholesale redesigns, you can often provide a better customer experience and see more consistent growth for your marketing efforts. This session will discuss how website redesigns have evolved over time and ways to improve them in order to bring…

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