The website redesign process can be a very costly, time-consuming effort for any organization, and sometimes starting from a clean slate is not the best approach. By adopting an agile marketing approach of incremental updates and optimizations instead of wholesale redesigns, you can often provide a better customer experience and see more consistent growth for your marketing efforts. This session will discuss how website redesigns have evolved over time and ways to improve them in order to bring a better ROI for your organization. At the end of this session, you will walk away being able to: Understand how and when to use an agile marketing approach for your website Know when a full web redesign might still be required Adopt a hybrid agile approach that can give you benefits of both traditional and agile methods